British wireless operator O2 launched a large-scale location-based mobile marketing program in the United Kingdom, allowing brands to reach consumers through SMS and MMS near the point of purchase. Starbucks and L’Oreal are the first brands to use the marketing program. Adidas, Land Rover, Autotrader, Barclayscard are also listed on the dedicated 02 website. With…Details
German navigation supplier Skobbler launched a new iPhone/iPod and iPad software called Forevermap. Unlike the previously products, this one does not provide turn-by-turn navigation but just map and routing, based on OpenStreetMap data, and costs €2.99. The question is why would we need that application since there is Google Maps on the iPhone? Well, first…Details
The maps are coming from Tele Atlas. A Western Europe map costs €19.90.
Middle East Maps navigation (MEMnav.com) in association with IWM (iWebMoney.com) published their October newsletter with GPS map news, development, trends and market players in the Middle East and Iran. In this issue you can read about, Name Change Announcement, GPS Vehicle Tracking Device, New version of Iran GPS Map, B2B Corner (if you are a…Details